Are car salesmen reliable
Let’s be honest it’s a question that many of us ask ourselves every time we go to buy ourselves a car. From an initial state of excitement over what colour will you get? What engine size? And even what’s the CD player radio going to be like, we quickly move into a state of fear over the dreaded sales process.
‘Will he try and make me buy that horrible little blue one in the corner with the rubbish stereo just because its been sitting there for months’, keeps flying into your mind as you peruse the car lot.
All you want is the car you can see in your mind. The car that you deserve and have worked hard for across the last year. Is it too much to ask to get a BMW 320i with 18 inch alloys and climate control for the figure you have in your head, and not his?
Who’s fault?
But is any of this the car salesman’s fault? Are our expectations too high and is it just that he’s doing his job to place us with the best car we can afford and that he has available.
The answer to these questions will be different across the whole country and vary dependent on each experience.
I’d be prepared to suggest that in the past most of us have had a negative viewpoint of the car sales man. But think about our latest experiences and you’ll be confronted with the following:
• smiles
• coffee
• cakes
• warm surroundings
• open spaces
• wide desks
…etc etc
All of this is a great experience and makes us feel comfortable. We are gerrymandered into a comfort zone and a place where the deal can be done. This where the question really comes into play.
Are Car Sales Men Reliable?
I don’t believe they’re any different to anyone else. They have targets and goals to hit month-on-month. They are pressured by their bosses to perform every day. But it can’t be in their interests to get us to drive away in a vehicle which isn’t in excellent condition because our channels of complaint and recourse are now huge. Writing a letter of complaint or simply just going back to the dealership or garage are now just the beginning of the process, and in the past could have been easily dismissed and handled by the sales team.
Now things are different. You can also use:
• websites
• email
• twitter
• Facebook
• flickr
• linkedIn
…and very quickly affect a reputation of a company. Now more than ever the sales team has to be reliable when selling to us. They have to ensure that they’ve exceeded our expectations and that there is no room for error. Of course mistakes will happen but if the first thing the salesman is thinking about is our happiness then this will be a rare event .
Oh how times change!
What do you think? What are you experiences of car salesmen?

